I hosted a Reddit AMA recently – here are the best questions I was asked and my responses to them. Enjoy!


Q: How do you think the industry has changed? 5 years ago the market was a lot less crowded.

A: Great question! The industry is becoming more commoditized every day. It’s become a requirement for me to be so much a part of our brand in order to DECOMMODOTIZE our products/services. Basically injecting my personal brand into our offering. Providing a white glove service to clients means they won’t be able to find the same experience elsewhere. Bottom line: everyone needs to continue to innovate to survive, no exceptions. Thanks for your question!


Q: What questions should someone looking to build an app ask themselves before starting? How do they set themselves up for success?

A: Why are you building it? What’s it’s purpose?….What problems are you trying to solve that don’t already exist in the market?


Q: What personal care routines (meditation, airplane mode, etc.) do you use that enable you to handle that much workload without going insane? … unless you are insane, in which case… new question… which voices are your favorite?

A: Hey! Great question. I’ve recently deleted ALL emails and Slack from e-mail. It’s increased my productivity and prevents me from sending any impulsive (drunk) messages that I’ll regret the next morning 🙂

I also try to go on airplane mode at least twice a year for 24-48 hrs. Completely off the grid…As an entrepreneur, you can never really enjoy time off without feeling anxious. Thanks for the question!


Click here for the full AMA


CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.