You’ve got wearables on your wrist, on your face, in your shoes, on your waist.  But it might not be enough for your smart tech to communicate through your eyes and ears, some developers want to get under your skin.

The word on the street is haptic.



adjective technical
of or relating to the sense of touch, in particular relating to the perception and manipulation of objects using the senses of touch and proprioception.

When applied to tech, this means devices and apps that vibrate or buzz; the one’s that communicate straight through your skin.  This tech has been most obviously utilized in smart phones, to the point where you think you feel it in your pocket when it hasn’t gone off.  By the way, that’s “phantom vibration syndrome” which would also make a great name for a prog rock band.

But the tech has many, many other applications.  General Motors is working on manufacturing driver’s seats that vibrate when there’s an impending wreck.  And when it comes to those smartwatches we’ve been hearing about for years, gentle taps on your skin might one day give you GPS directions.

Those developing haptic technologies see it as a way to find ways to streamline info without the visual and auditory clutter we’ve become accustomed to.  Touch is the great undiscovered mode of communication, and it also happens to be one of our most responsive.  We’re capable of distinguishing even the minutest differentials in sequences tapped out on our flesh.  It’s like learning a new language, but one that can be picked up in a fraction of the time.

We’re in the business of cutting edge tech, but it’s your ideas we’re interested in.  Maybe you’ve got an idea for a product or app that utilizes vibrations instead of traditional bells and whistles.  So in the worst pun of the day, haptics are the latest buzz.  We can help you make it a reality.

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CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.