You have an idea for a new mobile app.  Now maybe you don’t know how to build it, but you know how you’d like for it to look, work, etc.  You’re an idea guy or girl.  You’re a dreamer – we like those.  As a dreamer, you’ve probably fantasized about the launch of your app, the big reveal, that monumental moment that it’s placed in the hands of users and everything changes.  That launch, however, will probably look different than you expect… and it should because you should be considering your mobile app MVP.

An MVP or Minimum Viable Product is the process of getting your product (in this case a mobile app) out into the market as quickly as possible.  The idea is to get real people using it, so that you can go back and adjust or add features based on their feedback.  This might seem counter-intuitive.  You might think you’re pushing out an unfinished product, but that’s only because you are.  But that’s ok.  In fact, it’s the smart thing to do.

Someone once said, “A work of art is never finished. It is merely abandoned.”  Some say it was Da Vinci, some credit Picasso, some E.M. Forster.  Whoever said it, it makes sense.  You can tinker with something until the end of time, but at some point you have release it to the public.  In the case of an MVP, however, it’s not abandonment.  It’s learning and gathering valuable info.

The truth is an app is never actually finished.  It should always be evolving to better suit your users.  By releasing early, you’re finding out what’s essential.  You might think you know already – you don’t, and you definitely don’t want to waste time developing features that end up being unnecessary.  Extra work, means extra time, which means extra $$$.

Keep in mind, and this the most important thing, your app still has to feel finished.  It has to be fully designed and branded.  There can’t be any bugs, everything has to work, especially the core-functionality.  Even with an MVP approach, you still only get one first impression.

You also have to be set up in a way that makes implementing changes based on feedback as simple as possible.  You have to react and improve in the fastest way possible.  If you’re not quick, you’re competition will be.

So as a Product Owner, you have to understand the process.  You don’t want to fight it.  The success of your app depends on it.  Rootstrap can help you build your mobile app MVP.  We won’t stop you from throwing a party on your launch date, we just want that launch date to happen early, and we want you to know there’s still a lot of work to do after.

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CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.