Rootstrap is here to define and validate your business ideas. We have years of successful software development under our belt as well as custom tools that we’ve developed to help you build your product with confidence.

One of these game-changing internal tools is Arbor, a hybrid software and consulting service that allows startup entrepreneurs to distill ideas into an actionable roadmap that your team can use to build out your product. To learn more about the inner workings of Arbor check out our post “Everything You Need To Know About Arbor + Rootstrap – Neon Roots’ Roadmapping Service.”

The first step, the backbone of Arbor, is user stories. We’ve gone in-depth on what user stories are in a previous Rootstrap post “What, Who & Why Of User Stories.” That’s a good place to get the nuts and bolts of how user stories work and the simple template for getting them on paper:

As a <Who> I want <What> so that <Why>

By why read when you can watch? Check out a quick video to see user story writing in action and learn how Arbor is going to make it simple for you.

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CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.