I started my company with $1200.

That covered payroll.

We looked for office space, but couldn’t afford it.

With hustle, we landed Concord Music Group as a client, the fifth largest record label with artists like Bruce Springsteen and Marilyn Mason.

They had the most expensive real estate next to Beverly Hills, 90210.

To move closer to our first major client, we found a production studio.

They were willing to barter.

They wanted web development.

We needed an office.

Not only did we save money, they referred us countless clients because we were simply “right there.”

This led to working with Fox, Village Roadshow, and Steve Angello.

When we outgrew that space, we did the same thing with Snoop Dogg.

We worked out of his office for two years.

I remember clients saying, “Isn’t it weird being in the same office as your client?”

I replied, “They respect our boundaries because we make it clear where they are.”

This model has allowed us to stay lean and build a million-dollar agency without paying rent.

We always dreamed of having our own space.

Today, we do.

It took us over three years.

Whenever you find yourself stuck.

Ask how you can change the circumstances given to you.

Because your resourcefulness will always define your steps forwards.



CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.