I started my company with $1200.
That covered payroll.
We looked for office space, but couldn’t afford it.
With hustle, we landed Concord Music Group as a client, the fifth largest record label with artists like Bruce Springsteen and Marilyn Mason.
They had the most expensive real estate next to Beverly Hills, 90210.
To move closer to our first major client, we found a production studio.
They were willing to barter.
They wanted web development.
We needed an office.
Not only did we save money, they referred us countless clients because we were simply “right there.”
This led to working with Fox, Village Roadshow, and Steve Angello.
When we outgrew that space, we did the same thing with Snoop Dogg.
We worked out of his office for two years.
I remember clients saying, “Isn’t it weird being in the same office as your client?”
I replied, “They respect our boundaries because we make it clear where they are.”
This model has allowed us to stay lean and build a million-dollar agency without paying rent.
We always dreamed of having our own space.
Today, we do.
It took us over three years.
Whenever you find yourself stuck.
Ask how you can change the circumstances given to you.
Because your resourcefulness will always define your steps forwards.
