Our series on what we think the mobile app landscape will look like in 2016 continues! Last week we discussed security, this week we’re discussing what many people believe is actually a great threat to that security – the cloud.

It’s unavoidable, hanging over all of our heads like, well, like a cloud. So let’s get the most obvious question out of the way first. What is the “Cloud.” Cloud computing is a “kind of Internet-based computing, where shared resources, data and information are provided to computers and other devices on-demand.” Cloud storage on the other hand is a “model of data storage in which the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company.” It’s not really that new of a concept but has only recently been pushed to the tech forefront. It’s basically why you can start watching an episode of Gilmore Girls on Netflix on your laptop and pick it up later in the exact same spot on your iPad.

The reason it has made some people nervous is because it’s been blamed for recent high-profile data leaks, and in general, people don’t really know much about the protection of cloud-stored data. According to the director of the Privacy Project at Consumer Watchdog, “A huge concern about using the cloud is that your data does not have the same Fourth Amendment protections that it would have if it were stored in a desk drawer or even your desktop computer.”

A bit of fear goes a long way, but the truth is Cloud-driven mobile apps are the future regardless. Utilizing cloud-support helps to keep the actual size of mobile apps much smaller and more manageable – something mobile app developers love. And really, despite risks, users don’t want to go back to not being able to seamlessly sync their apps across all their devices. As smart devices and wearables continue to proliferate so will the need for more cloud-based applications. Cross-functionality is only becoming a greater and great necessity. Convenience always wins and 2016 will be no different. Security just needs to catch up.


CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.