In order to get someone to invest in your product, you need a proof of concept. Words on paper or a presentation are one thing, but something tangible, something they can actually see the value in firsthand, will always be more powerful.

When you bring your idea to Rootstrap, that’s what you’re leaving with. An end-to-end plan of execution on your product that you can put in front of investors. Products that have passed through Rootstrap have gone on to raise millions, and FanBread is a prime example.

FanBread is a content and revenue platform that helps digital media brand monetize by driving fans from social platforms to mobile sites. FanBread has helped their own clients see over 200% increases in revenue in some cases. In short, their service works.

That’s why, just last week the Santa Monica-based company was able to raise $1.9 in venture capital. took a comprehensive look at FanBread’s initial financing offer:

Fanbread, Inc., Corporation just had published form D announcing $2.84 million equity financing. This is a new filing. Fanbread was able to sell $1.89 million so far. That is 66.58% of the financing offer. The total fundraising amount was $2.84 million. The form was filed on 2015-07-01. The reason for the financing was: unspecified. The fundraising still has about $950,073 more and is not closed yet. We have to wait more to see if the offering will be fully taken.

With the amazing service they provide, there’s no indication that FanBread will be slowing down, and we’re proud to have been there at inception.



CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.