We could talk about Rootstrap all day. In fact, that’s a big part of what this blog is all about, educating Product Owners on how Rootstrap can help identify your product through an intensive two-week workshop that includes weaving together information architecture, lean user interface experience, branding, and visual design into one cohesive plan for execution.

But why tell when we can show? Here’s your visual introduction into Neon Root’s game-changing product inception service.


Tahlia Sutton | Head Of Rootstrap: “We field a lot of calls and talk to lot of people that have been working on ideas for eight months. And then we field a lot of calls with people that have just thought of an idea and don’t have any clue how to get started. It doesn’t matter what stage. We can start from scratch. We can from that very moment and start to build a product.”

Drew Harding | Creator Of Rootstrap: “Rootstrap is a two-week product workshop where we define your product from end-to-end. We give you a plan to execution, a product blueprint.

The first day is kind of a big brainstorm kick-off, really trying to get at the heart of the idea, and really define the key value propositions. From there we take a step back. We do some work in defining some user stories, putting some detail, creating the wireframes.

At the end of the Rootstrap, when you work with us or another developer or development team, it gives you the understanding and the confidence to take that step and that leap of faith and actually go out and build this thing.”


CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.