It wasn’t long ago that we discussed the Beautiq app landing on a list of must-have beauty applications. You can check that story out at our blog post “AXN Channel Names Beautiq App An ‘Amazing Beauty Applications That You Don’t Wanna Miss Out On.’” Well, Beautiq isn’t done making top lists by a long shot. Just last week, HerBeauty released their own list of ‘The Best Fashion And Beauty Apps.’ Guess which Rootstrap veteran made the cut?

In an introduction by HerBeauty they said, “These days our smartphones replace almost everything: from reading books, planning meetings, tracking our activities to purchasing clothes and paying our bills. If you have seriously gotten used to dealing with your stuff with the help of your smartphone, these cool fashion and beauty apps are just a must have!”

HerBeauty’s list included high profile apps like Shopkick, Spruce, Bellashoot, and Keep. It also proudly featured Beautiq, which has been one of the many great success stories that have come out of our app inception service Rootstrap. You can get the full Beautiq case study at the Rootstrap site and see how we helped turn one entrepreneur’s vision into a tangible product.

What did HerBeauty love about Beautiq?

When telling readers why they should get Beautiq they said, “We all have those days when we don’t feel like leaving home but have a lot to do. Don’t waste your time on exhausting trips to beauty salons and set an appointment with a professional right in the comfort of your home. This application is easy to use and it offers a full spectrum of beauty care: from waxing to make-up and hair.”

A big congratulations to Roger Sanchez and the entire team at Beautiq! We’re sure this isn’t going to be the last top list their innovative app appears on.


CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.