It’s perhaps the greatest betrayal in mobile app development – a vile, unspeakable nightmare crouching in the shadows, waiting to strike. Hidden costs. *cue shrieks of terror* Most mobile app development companies want to keep these costs buried, want to keep them out of their estimate in hopes of not scaring away clients with the true cost of building an application. Rootstrap is here to shine a light on these hidden costs, because when you recognize the danger, you can prepare for it, and when you’re prepared, you save time and you save money.

The Unexpected Additions

Let’s say that you’ve built your MVP. Your app is lean, ready to launch, and ready to collect feedback. You’re in a good spot here. You have a workable app in the hands of users. But… there’s a problem. Your users demand more! More features, more security, more bells and whistles, you name it. You know that cliché ‘the customer is always right’? Well if you don’t listen, they don’t download, and if they don’t download, you’re dead in the water. What they want, these “additions”, are going to cost. Did you plan for this or did you blow your entire budget on the first iteration? With agile development, changes are a necessary part of the successful life cycle of your application. Plan for it.

Risks Of Rapid Growth

This is a close cousin to the unexpected additions. You launch your MVP, send it out into the world, and the best thing happens: it’s a success. Again, that’s good. What’s bad is you never planned for so much success, so fast. In order to sustain the growth, you need to expand the back end of your app. And guess what? That costs money. If you don’t have the funds to make the necessary growth maintenance, your app will crash and users tend to really, really hate that. They’ll leave as quick as they came. So long story short, you need money for ongoing maintenance and customer support. Being too successful is a good problem to have, but you have to be prepared for it.

Hidden Costs Don’t Have To Be Hidden

You don’t have to go into app development alone. If you do, hidden costs and their ilk are always going to cause you problems. That’s why Rootstrap exists – to create an end-to-end plan of execution for your mobile app that takes into consideration any and all issues that could arise and making sure you’re ready for them. Don’t put your wallet away just yet, we’ll be back with more hidden costs that are out to destroy you. *cue shrieks of terror*

Creative Commons Money unfolding” by cafecredit is licensed under CC BY 2.0


CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.