If you have an idea for a new product (and you’re doing it right), you’re looking to solve a problem for consumers. Maybe you have an idea for an app that you’re 100% sure has a home in the marketplace. That’s great, that’s what successful product development is all about, but what you also need to realize is that you’re not telling consumers what they want or need, you’re being informed by them.
Throughout product development you’re always learning, and every pivot is a response to something learned. It’s an answer to new information, not a lack of it. A pivot should be toward what is working, not just a pivot away from what’s not.
A user story is a vital part to the agile approach of product development and idea validation. In its simplest form, it’s a way to steer writing about product requirements toward having a meaningful conversation about them. While user stories will include a written-down sentence or two of description, it’s the conversations surrounding them that are truly valuable.
It’s not something that a lot of development shops are going to admit to (mostly because it might keep you from giving them your money), but many new mobile apps fail or at least don’t meet the creators expectations. Rootstrap exists to give your idea the best chance at success, but to know what works when you create an app, you also have to know what doesn’t.
Well before you start looking into an online app builder or running off to a development shop to have them fast-track your idea, you need to take a good hard look at what you’re getting into. There is a huge demand for apps, and an app that’s custom built for your customers can really help boost your brand and bring in revenue.