Our mobile app business plan blog series continues. We’ve talked about your audience and we’ve talked about your competition. Now we get to the part that you’re probably most excited about as a Product Owner. Now we get to talk about the app itself because today it’s all about the ‘Experience.’

When we discuss experience it’s pretty cut and dry – what does the app feel like for the user? How do they interact with it? What does it do? You’re getting closer and closer to having a tangible product in your hands, but you have to know how the product works and how it functions first.

That doesn’t mean this stage is just about sketches on a piece of paper. Mapping out the experience includes wireframes and even working mobile app prototypes. Of course, paper is still a good place to start – just be sure to keep that eraser handy.

At Rootstrap this is all part of the inception process. You don’t need a development shop to plan out your app, and you won’t want them onboard just yet – they’re pricey. Right now you’re working with product strategists and mobile designers to plot out the functionality and overall aesthetic of your app. You’re building a roadmap and you’re product is coming to life.

Clarity is key at this point. Misunderstandings will translate to the app itself and can easily tarnish the experience for those that matter – your users. Working with your team you’re conveying what the app looks like, where icons and buttons will be placed, and what all those buttons will do. You’re creating a blueprint for when you finally pass your app over to the development shop. You don’t want them getting any mixed signals. Remember – clarity, clarity, clarity.

At this stage the most important thing you can do as a PO is think like your users, get into their mindset, approach your app as if you’ve never seen it before. What would you want? What would make navigating it easiest? What makes for the best user experience? Keep in mind this isn’t necessarily about personal preference. Your choices on design and function shouldn’t be superficial; they should all serve a purpose.

When you think like your user and always plan with their overall experience in mind, you’ll come out with a product that can hit the market running and actually give yourself a chance at winning the race.

Photo Credit: https://www.flickr.com/photos/quietaction/

CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.