There’s that old cliché – “It takes money to make money.” It’s a rallying call for a lot of developers. You have your idea, you give them your money, and they’ll give you something back that will make you even more money. Sounds good, right? Sure. That’s the developers plan, right? No. That’s your plan.

That’s because those developers aren’t dependent on the success of your product. Once it’s out of their hands and into yours, they’re onto the next one. In fact, the longer your idea lingers in development Hell, the more you can be charged. So from their standpoint, it’s in their best interest to either take your idea and crank it out as quickly as possible so they can move to the next project, or take too long on your project and squeeze you for as much money as they can.

Either way at the end, you’ve had your idea come to life in some sense. It has become something you can hold and market. But if it isn’t successful, if it’s a flop, you could be out tens if not hundreds of thousands of dollars. Sure it takes money to make money, but no one wants to tell you that it also takes money to lose money.

So what’s the fix? You still have that idea. You still want to see it come to life. What you need is a smaller commitment. You need to remove some of that risk. The very first thing you need to invest in is the viability of your product. That’s what Storycarding is, and that’s why it’s so important.

It’s a smaller investment. Instead of putting all that money upfront to develop a product destined to fail, you’re putting up less to have experienced professionals challenge your idea. You’re having it put through the ringer to see if it holds up, to see if has an audience, to see if it has a chance at success. Storycarding leaves you with a solid plan of action, not empty pockets.

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CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.