In our ongoing series of mobile app mistakes that can keep your app from finding success, our next installment may seem like a no-brainer but is actually more common than you might think. A business can’t survive without a web presence; that’s why every brand, big or small, has a website. Now with more and more users turning to their mobile devices to access these sites, companies know their brand has to have an impact here as well. Unfortunately, many companies don’t know the difference between web and mobile when it comes to user experience.

There is a fundamental difference between a mobile app and a website and simply making a mobile experience a downsized version of your site doesn’t work. Your app doesn’t have to do all the things that your site does. The functionality doesn’t have to work the same. All the features don’t have to transfer over. The important thing is to focus on what makes mobile different and to understand why so many users are now choosing it over the web.

App experiences are more intuitive, and you should be taking advantage of mobile-specific hardware to create a unique user experience, not just a regurgitation of your site. Remember, a simplified experience can keep your customers/clients from being turned off and can, in fact, engage them like never before. Use the time when transitioning to a mobile version to decide what is truly important about your brand and your site as a whole.

Any mobile app development shop worth the price of your build will help you reduce your site’s functionality and simplify it to the basic core tasks – the tasks most important to gaining and keeping users. You may learn that your users miss certain aspects of the desktop site, but more often than not you’ll find they didn’t notice at all.


CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.