Most mobile app development agencies don’t want to tell you that the vast majority of apps fail. It hurts their bottom line to scare away potential clients. We’re not in the business of building bad apps, though. We know what it takes for an app to be successful, but to know what works, you also have to know what doesn’t. That’s why we’re doing this series of common mobile app mistakes. So you can know what to avoid on your app’s road to success.

It’s understandable to want your app to have all the bells and whistles that you always envisioned it having upon launch. However, feature creep is one of the quickest ways to sink a product. What you want is a streamlined core set of features for your MVP (minimum viable product) at the time of release.

This could sound like a detriment. You might be telling yourself, “But without all the cool stuff I want, my app will never catch on.” This is NEVER the case. If your app can’t find some market success with only the core idea attached, there aren’t enough bells and whistles in the world to save it.

In app development more isn’t more, less is always more. You want your user experience to start off simple. You don’t want to go overboard with dozens of screens of navigation and options. Users should have a clear idea of what your app offers and how it operates at a glance, not after fumbling with it for hours. Mobile users don’t have that kind of patience.

Now this doesn’t mean launching a product that isn’t ready. The user flow and interactions should all be there. There can’t be any flaws or bugs. It’s nearly impossible to recover from a poor launch. But if your app proves itself without bloated features, with just the core functions intact, now you can collect valuable user feedback and see what can be added in the next iteration.

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CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.