It seems unnecessary to say that smartphones are everywhere. There’s a good chance that’s how you’re reading this and there’s even a good chance your grandmother has one. You and her probably utilize your mobile devices for very different things, but that in itself is part of their appeal. They are practically infinitely customizable, and a lot of this diversity comes from the thousands of custom mobile apps available. Mobile app development is a booming business, and maybe making an app is something that’s crossed your mind as well.

Well before you start looking into an online app builder or running off to a development shop to have them fast-track your idea, you need to take a good hard look at what you’re getting into. There is a huge demand for apps, and an app that’s custom built for your customers can really help boost your brand and bring in revenue. But for every successful app that hits the marketplace, there are many that fail. Rootstrap is here to make sure yours isn’t one of them.

‘How to build an app’ shouldn’t be your first concern. It should be whether or not it will be viable in the already overstuffed marketplace. Rootstrap pairs you with veterans of mobile app development that can take your idea for a mobile application and make sure it has a fighting chance at success. The fact of the matter is what you want may not actually be the best thing for your custom app.

Building custom apps isn’t always about the bells and whistles, it’s about identifying users and delivering exactly what they need. That’s only one aspect of Rootstrap, but it’s an incredibly important one. We think that after sitting down with us, you’ll have a clearer picture. You might even find out that when it comes to creating an app, your want and need are much closer than you think.

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CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.