2015 was a monster year for mobile app advancements. Before that, 2014 was a monster year for mobile app advancements……
When working lean and using agile principals to guide our approach to software development, your MVP is the goal. It’s…
You’re a solid salesperson, but all those ideas have to coalesce into something that can actually be built. That’s where the product backlog comes in.
When we speak with Product Owners, we agree that design is incredibly important, but we stress prioritized design. Designing just to design isn’t sustainable; all of those design decisions have to be based on the backlog.
In app development, between idea and prototype, there’s an incredibly important area called roadmapping. It’s the proof that if properly executed, your idea will be a success, and it can easily be enough to catch the eye of a venture capitalist.
The first step, the backbone of Arbor, is user stories. We’ve gone in-depth on what user stories are in a previous Rootstrap post “What, Who & Why Of User Stories.” That’s a good place to get the nuts and bolts of how user stories work and the simple template for getting them on paper:
As a startup entrepreneur, you have a measure for success. For most that measure is customer acquisition; that moment where new users put money into your product also known as your conversion point. Now, this isn’t always necessarily tied to money. Your conversion point could be a user creating a profile or simply signing up for a subscription, but monetization is almost always the end goal.
There’s a long process to getting your app launched. We’ve talked in-depth about that process on a number of occasions,…
Product, pricing, promotion, and placement. These are the 4 “p”s of marketing, and more specifically for our purposes, mobile app marketing. The concept was proposed by E. Jerome McCarthy in 1960, and it’s held up pretty well, now used by marketers the world over.
The full stack developer is actually somewhat of a myth, an iOS engineer or Android engineer masquerading as a one-stop shop of infinite knowledge and skill. Do those engineers know every software language, every platform, every faucet of interface design? Not likely.